What are the main key points for generating more sales.
- What is in it for me
- Don’t not just focus on benefits
- Ask questions – to find out there pain points
- Start listening with empathy
- Never stop following up – also make the decision, when to let go
Story telling resources for sales:
– 50 Ways to Position Yourself as an Expert by Douglas Kruger – SA Book
– What to do when you want to give up by Allon Raiz – SA Book
– How I Built This by Guy Raz – International book
– Contagious: Why Things Catch On Book by Jonah Berger – International book
– Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story – Peter Guber – International book